Hey friends,
I used to think the worst part of a terrible job was the work.
It was not. It was the feeling that I had no way out.
I would sit through another meeting, watch another idea get ignored, finish another project no one noticed, and tell myself the same thing: “At least I have a paycheck.”
But first, here’s a quick building-in-public update:
💡 I was making creatyl too complicated
This week reminded me that building creatyl is still a lot messier than it probably looks from the outside.
Some days I feel like we are flying.
Other days I spend hours on something, look up, and realize I may have made it more complicated than it needed to be.
That happened this week.
I caught myself adding more.
More ideas.
More features.
More things we could improve.
Then I had to ask the question I keep asking our users:
What actually matters most right now?
Not what would be nice.
Not what makes us look busy.
What would make creatyl simpler, more useful, and easier for someone to get a real result?
That question usually clears the fog.
Building a company has taught me that progress is not always doing more.
Sometimes it is having the discipline to remove what does not matter.
That is what I am working on with creatyl right now.
Less noise.
Fewer unnecessary steps.
More focus on helping people go from an idea to something real.
I am still figuring parts of it out as we build.
And I think that is the part of entrepreneurship people do not show enough.
You can be deeply committed to what you are building and still have days where you have to stop, rethink it, and simplify.
What if you stopped thinking and built it?
You already know something worth turning into a product you can sell.
Give me 90 minutes, and we’ll turn that knowledge into something real, build your sales page, and launch live together.
The first sale did not replace my paycheck.
But it proved my paycheck was not my only option.
That proof matters more than motivation.
Because once you know your knowledge can create income, your job stops feeling like the only door in the room.
Today we are going to help you master this by using:
‘People Will Pay You - How to Make Money From What You Know'
Let’s dive in!
Download This PDF + my Top 90+ Cheat Sheets At Bottom of Email
3 Ways To Make Money From What You Know
1. When People Keep Asking You for Help
Scenario: You keep getting the same questions from coworkers, clients, friends, or followers. You answer them for free because the solution feels simple to you.
Write down every question people ask you for the next two weeks.
Look for problems that come up more than once.
Ask what people have already tried and why it did not work.
Turn your answer into a simple process someone else can follow.
Remember: what feels obvious to you can be incredibly useful to someone starting from zero.
2. When You Know a Lot but Don't Know What to Sell
Scenario: You have years of experience and plenty you could teach, but every idea feels too broad. You keep planning because you cannot decide what your product should actually be.
Start with a problem, not a product format.
Choose one person you understand and one result you can help them reach.
Make the result specific enough that someone immediately knows why it matters.
Talk to five potential buyers and ask what makes that problem difficult for them.
Build around what people need help doing, not everything you know about the subject.
3. When Creating Your First Product Feels Too Big
Scenario: You know what you could teach, but suddenly you think you need 20 videos, a huge course, a perfect website, and months of work before you can sell anything.
Pick one useful result your customer could reach quickly.
Build the shortest path to that result and remove anything they do not need yet.
Use early customer questions to decide what lessons, templates, or resources to add next.
With creatyl, you can create your product, build the sales page, take payments, and manage everything in one place.
Start with something useful instead of something huge. You can improve it as real customers show you what they need.
Here's how you can make it real today:
Step 1: Pick one skill
Choose one thing you already do well.
Ask:
What do people ask me for help with?
What problem can I solve?
What can I explain easily?
Keep it specific.
Step 2: Choose one person you could help
Pick one clear type of person.
Finish:
“I could use this skill to help ______.”
Step 3: Give them one clear result
Choose one small, useful result.
Finish:
“I help ______ get ______.”
Step 4: Ask one real person
Find someone who fits your audience.
Ask:
“Would this help you?”
“What would make it better?”
“What part is hardest right now?”
Listen more than you explain.
Step 5: Decide what deserves another day
Ask:
Is this a real problem?
Do they care about the result?
What did I learn?
Finish:
“Tomorrow, I will take this further by ______.”
AI Prompt:
“Act as a digital product strategist. Help me find one skill, one person, and one clear result I could turn into a paid offer.
My experience: [INSERT]
My skills: [INSERT 3–5]
People ask me for help with: [INSERT]
Problems I have solved: [INSERT]
Topics I can teach easily: [INSERT]
People I want to help: [INSERT OR “NOT SURE”]
Give me:
My 3 strongest sellable skills.
One specific audience for each.
One clear result each audience would pay for.
Rank the 3 ideas from best to worst.
Choose the best one for me to test today.
Write: “I help [person] get [result].”
Give me 5 questions to ask a potential customer.
Tell me what answers signal a real problem versus polite interest.
Give me one action I can complete today in 30 minutes.
Keep everything specific, practical, and simple.”
Your most valuable knowledge may not feel special to you anymore.
You have repeated it, practiced it, made mistakes with it, and learned how to make it easier.
Someone without that experience may still be spending hours trying to figure out what you can now do quickly.
That difference between what they are struggling with and what you already understand can create real value.
You do not discover your best idea by thinking forever. You discover it by helping real people.
Until next time and with lots of love,
Justin
This Week’s Growth Recommendations
Book To Read:
“Million Dollar Weekend” by Noah Kagan (see it here)
TED Talk to Watch:
“The Single Biggest Reason Why Start-Ups Succeed" by Bill Gross (see it here)
Quick Reads:
“Loving the Work Isn’t Enough” → Why the wrong environment could be the push you need (see it here)
“Why Good People Finally Leave” → Why being overlooked at work can become the reason you finally bet on your own ideas (see it here)
“Replace Your Job” → Turn what you already know into real income (see it here)
You don’t need another month to get ready.
In one focused workshop, we’ll turn what you know into a digital product, build your sales page, and launch it for people to buy.
Today’s PDF
Download today’s PDF by Going Here
📑 Justin’s Top 90+ Cheat Sheets
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