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The Strategy Secret High-Performers Don’t Share

The Strategy Secret High-Performers Don’t Share

If you want to stay ahead, you need to know this...

Justin Mecham
March 24, 2025

Hey Full Potential Zoners!

If you're just guessing - stop calling it strategy.

Strategic planning isn’t just a process - it’s the difference between guessing and winning.

Without a clear plan, teams drift.

Without clear goals, progress stalls.

Without clear steps, work gets wasted.

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Great strategies make goals feel possible.

Clear steps help teams see their purpose daily.

True success comes from clarity, not complexity.

Today we are going to help leaders master this by using:

‘Strategic Planning Blueprint'.

Let’s dive in!

Download This PDF + my Top 60+ Cheat Sheets At Bottom of Email

Real-Life Scenarios to Win At Strategy

1. A Startup Is Struggling to Find Direction

Scenario: A small tech startup has a great product but no clear direction. The team is working hard, but without a strategy, they are chasing too many ideas and wasting time on low-priority tasks.

Define Mission:
- Clarify why the company exists beyond making money.
- What is the real purpose?
Assess Strengths & Weaknesses:
- Identify what you do better than competitors—and where you are falling behind.
Set Key Objectives:
- Pick 3 specific results you must achieve in the next 12 months.
Assign Responsibilities:
- Make sure every goal has a clear owner.
- No one owns it? It won’t get done.
Monitor & Adjust:
- Check progress monthly and adjust when needed.

2. A Business Needs to Stay Ahead of Market Changes

Scenario: A company is losing customers to competitors with new technology. They know they need to adapt, but they don’t have a clear strategy to do it.

Assess Market Shifts:
- Research what is changing and how it will affect you.
Opportunities & Threats:
- Identify where you can gain an advantage instead of just reacting.
Long-Term Targets:
- Set a 3-year goal to develop a competitive edge.
Tactical Strategies:
- Break down how to stay ahead, whether it’s investing in tech, changing services, or shifting marketing.
Track Progress & Adapt:
- Review data quarterly to see if the plan is working—or if you need to change course.

3. A Department Is Struggling with Accountability

Scenario: A department has big goals but no follow-through. Projects get assigned, but no one is truly responsible for making sure things happen.

Set Key Objectives:
- Write down clear, measurable goals that actually matter.
Assign Responsibilities:
- Give every major task a single owner—no more "shared responsibility" where no one is accountable.
Monitor Results:
- Check progress every two weeks to ensure things don’t fall through the cracks.
Adjust Plans:
- If work is stalling, find out why and change the approach instead of just pushing deadlines back.
Continuous Improvement:
- Fix weak points in the accountability system to prevent future issues.

4. A Leader Wants to Improve Decision-Making

Scenario: A senior leader is making decisions reactively instead of strategically. The team keeps switching priorities, and everyone feels scattered.

Assess Strengths & Weaknesses:
- Identify what the leader does well and where decision-making is weak.
Vision & Long-Term Targets:
- Shift focus from short-term fixes to a clear, long-term strategy.
Tactical Strategies:
- Develop a decision-making framework to stay aligned with company goals.
Monitor & Adjust:
- After 3 months, analyze whether decisions are leading to real progress.
Continuous Improvement:
- Refine the framework based on what’s working and what’s not.

Assign Clear Responsibilities

A marketing team I was hired to consult with was constantly missing deadlines, and no one knew who was responsible for what.

Tasks were assigned in meetings, but when the deadlines arrived, work was either incomplete or rushed.

People assumed someone else was handling things.

Others hesitated to take charge because tasks weren’t assigned directly to them.

The result? Confusion, delays, and a team that was working hard but not moving forward.

I stepped in and made one critical change: Every task had a clear owner.

Break Down the Work:
- Instead of vague tasks, we listed out every single deliverable and what success looked like.
Assign ONE Person Per Task:
- No more “shared responsibility” where no one is truly accountable.
- Every task had one clear owner.
Create a Live Tracking System:
- We used a simple project tracker so the entire team could see who was responsible for what and when it was due.
Daily 10-Minute Check-ins :
- We set up short daily updates where everyone confirmed what they were working on to keep accountability high.
Accountability Without Blame:
- If a deadline was slipping, the responsible person flagged it early, so the team could adjust before it became a last-minute crisis.

Within two weeks, missed deadlines dropped by 80% and stress levels went down.

The manager could finally see who was responsible for what, and the team felt clear, organized, and in control.

The work didn’t change—the clarity did.

Here's how you can make it real over the next 4 days:

Day 1: Get Clear on the Problem

Identify the lesson from today’s newsletter you need to work on.
Write down one specific issue that’s holding you or your team back. Keep it simple and direct.
What did you learn about the real issue? Does it go deeper than you thought?
AI Prompt: "You are an expert strategist. I want to improve [insert lesson you chose]. Ask me three questions to help me define the biggest challenge I need to solve.”
- “My answers to these questions were [insert answers]. Based on my answers, suggest one specific issue to focus on today."

Day 2: Take the First Step

Do one small action to address the problem.
This could be having a conversation, setting a clear goal, breaking a task into smaller steps, or fixing a common mistake.
What changed after taking action? What’s the next step?
AI Prompt: "You are a problem-solving coach. I’ve identified [insert issue from Day 1] as my biggest challenge. Ask me three quick questions to help me figure out a small but impactful action I can take today.”
- “My answers to these questions were [insert answers]. Based on these answers, suggest a clear step I should do right now."

Day 3: Make It Visible

Share your progress with someone else.
Update a teammate, ask for feedback, or document what you’ve done so far. If no one knows you’re working on it, it’s easier to lose momentum.
How did sharing your progress help? Did you get new insights or support?
AI Prompt: "You are a leadership coach. I’ve started working on [insert action from Day 2], but I need to make sure my progress is seen and gets feedback. Ask me two questions to help me decide what to share and with whom.”
- “My answers to these questions were [insert answers]. Based on that, suggest the best way to communicate it."

Day 4: Lock It In

Turn what worked into a repeatable habit.
Decide how you’ll keep using what you learned. Write down one small way to keep applying it over the next 30 days.
If you keep doing this, where will you be in a month?
AI Prompt: "You are a habit-building expert. Based on what I’ve learned in this challenge, ask me three reflection questions to help me identify what worked best.”
- “My answers to these questions were [insert answers]. Then, suggest a simple way to turn this action into a habit I can use for the next 30 days."

Most failures in strategy happen because of hesitation, not bad ideas.

A perfect plan means nothing if it never gets executed - a strategy that only exists on paper is useless.

Waiting for more certainty delays progress while others move ahead.

The teams that win are the ones that take action before everything feels safe.

You don’t need every answer to start—you just need to move.

Until next time and with lots of love,

Justin

This Week’s Growth Recommendations

Book To Read:

“Your Next Five Moves" by Patrick Bet-David and Greg Dinkin (see it here)

TED Talk to Watch

“Your Strategy Needs a Strategy” by Martin Reeves (see it here)