Hey Full Potential Zoners,
Most “strategies” are wish lists— you have to know how to build choices, not chores.
Winning strategies aren’t complicated.
They’re clear, deliberate, and built to last.
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Most plans are only good on paper.
The best ones win because they adapt without losing focus.
If you get this right, you stop “managing” and start moving.
You make fewer decisions—but better ones.
You trade busywork for real wins.
And every move you make builds on the last.
Today we are going to help leaders master this by using:
‘Strategic Planning - How to Build Winning Strategies'.
Let’s dive in!
Download This PDF + my Top 60+ Cheat Sheets At Bottom of Email
How to Actually Use Strategic Planning at Work
1. You just got promoted and need to lead your first team project
Scenario: You're now in charge of launching a new internal system. You're unsure where to start or how to lead.
Have a “Direction Check” Meeting
Ask your team: “
If this project is wildly successful, what does that look like for us in 6 months?”
Write down their answers. Use them to create your shared vision and priorities.
Spot risks out loud
Say in your next meeting:
“Let’s make a list of what could realistically go wrong, so we can deal with it before it hits us.”
This one move earns trust and builds a real plan.
Ask, not assume
Instead of guessing what success looks like, ask leadership: “How will we know this project did what it was supposed to?”
Their answer gives you your success metrics.
2. Your department is constantly busy, but nothing feels finished
Scenario: Everyone’s working hard, but the needle isn’t moving.
Start with a ruthless 15-minute review
Say to your team:
“Let’s write down everything we’re doing this week. Then we’ll cross off the ones that aren’t tied to a clear goal.”
This is how you prioritize what matters.
Add a “Wasted Time” column
Review where time gets eaten up. Meetings? Reports? Busywork?
Then eliminate 1-2 low-impact things this week. Don’t ask for permission—test it.
Make one simple dashboard
Even a Google Sheet.
Track 3-5 metrics that matter. Check them weekly to keep focus sharp.
3. Your team is burned out from chasing too many new ideas
Scenario: You’re moving fast but not finishing. Everyone’s overwhelmed and unclear on what matters.
Draw a finish line
Say: “Let’s define ONE clear goal for this quarter. Not 5.”
Then ask, “What needs to be true in 90 days for us to call this a win?”
Use that to build your plan.
Choose 3 priorities only
Use this rule: If everything is a priority, nothing is.
Post the 3 on the wall.
Review them every week before adding new work.
Protect those priorities
When random requests come in, use this script:
“That sounds important. Can I check it against our top 3 goals and circle back with a plan if it fits?”
This keeps you focused without sounding dismissive.
Download this infographic at the end of this section
Writing emails can feel like guessing. Should you tell a story? Add three links? Make it longer? Shorter?
This infographic breaks down 12 simple rules that take out the guesswork — and help you write emails that sell your product without sounding salesy.
Here are 2 real-life ways to actually use it today:
1. No one’s clicking your sales email
Scenario: You sent an email, barely anyone opened or clicked.
Open your email next to this infographic. Score each section 1–5.
Rewrite anything under a 4.
Resend the email tomorrow — better subject + preview text.
Send it only to people who didn’t open the first one.
2. You don’t have a welcome email set up
Scenario: People join your list, but the first email feels cold or missing.
Write like a text to one friend. 2 short lines up top.
Share one free tip before asking for anything.
Use 3 parts: friendly intro, quick win, one button.
Set it live — simple beats perfect.
3. You want to send better emails, but you’re stuck on the tech
Scenario: You’ve got the ideas—but don’t know where to send from, how to set up automations, or track what’s working.
Go to creatyl.com and create your free account.
Click on Marketing on the left-hand side.
Pick a sequence template or start with one welcome email.
Write using the tips in this infographic.
Hit publish. Done.
To download the PDF version and read the full blog, click here.
Here's how you can make it real today:
Step 1: Pick your focus
Think about a moment this week where things felt stuck — too many tasks, no clear direction, or people working hard but not finishing.
Now choose the one strategy step that would’ve helped most:
Vision, Priorities, Risks, Resources, Goals, Metrics, Action, or Review.
That’s your focus for today.
Step 2: Set your action cue
Pick a moment in your day — after a team sync, during lunch, or right before your next meeting — to try one small move.
Set a calendar alert or write this on a sticky note:
“Use my planning move today.”
Step 3: Take one simple action
Here are example actions for each step:
Vision: Ask, “What are we really trying to achieve in the long run?”
Priorities: Say, “If we could only do 3 things this week, what should they be?”
Risks: Ask, “What’s something that could get in our way — and how can we catch it early?”
Resources: Check who’s stretched thin. Ask, “What’s one thing we can take off your plate today?”
Goals: Set one clear target for the day and say it out loud.
Metrics: Ask, “How will we know this is working?” and write it down.
Action: Say, “Here’s the next step. Who’s doing it and by when?”
Review: Ask, “What worked yesterday — and what didn’t?”
Step 4: Notice what changed
After your move, pause and reflect:
Did things feel clearer?
Did anyone respond differently or take action?
Did momentum shift, even a little?
Small adjustments can move big plans forward.
Step 5: End with one line
Before your day ends, write one line:
“Today’s strategy move helped because: _____.”
or
“Next time things feel unclear or slow, I’ll try: _____.”
AI Prompt: “Act as a strategic planning coach. I want help taking real action on one part of my plan today.
Here’s what I’m working with:
The problem: [Describe what feels stuck or unclear, e.g., “We have too many tasks and no clear direction.”]
Planning step I’m focusing on: [Pick one: Vision, Priorities, Risks, Resources, Goals, Metrics, Action, or Review]
Work context (optional): [e.g., “Small team, product launch coming up.”]
Give me:
A simple explanation of this step in plain language
One small action I can take today
What I can say to make it clear to others
One follow-up question to keep things moving
Keep it short and easy to use right now.”
Strategy is what you stop doing.
Most people think planning is about adding more.
The best strategies are built by saying no, not yes.
Real clarity comes when you decide what doesn’t belong.
It’s not about fixing everything — it’s about focusing.
A working plan always beats a perfect one on paper.
Until next time and with lots of love,
Justin
This Week’s Growth Recommendations
Book To Read:
“Good Strategy / Bad Strategy: The Difference and Why It Matters” by Richard P. Rumelt (see it here)
TED Talk to Watch:
“3 Ways to Plan For The (Very) Long Term" by Ari Wallach (see it here)
The real block isn’t tools, time, or tech.
It’s waiting for the “right moment” that never shows up.
With creatyl, you can:
✅ Take what you already know and turn it into something people can buy
✅ Skip the branding drama and launch with simple tools that just work
✅ Stop overthinking and get something live — fast
Bonus: The next 5 people on any active plan get direct setup help from me — step by step.
📑 Today’s PDF
Download today’s PDF by Clicking Here
📑 Justin’s Top 60+ Cheat Sheets
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