Not everything deserves your energy

Hey Full Potential Zoners,

Most people aren’t attacking you.

Someone criticizes.

Someone rejects you.

Someone disagrees.

Your brain says: “This is about me.”

But it’s usually not.

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Most of what hurts you isn't even aimed at you.

You’re not soft for feeling it— you’re strong when you stop carrying it.

Protect your peace like it’s your job.

Because it is.

Today we are going to help leaders master this by using:

‘Don’t Take It Personally - How To Protect Your Peace'. 

Let’s dive in!

PEACE in Action: Real Workplace Scenarios

1) The Blunt Slack Ping

Scenario: Your manager sends a short Slack message. The tone feels sharp and your first instinct is to defend yourself.

• P — Pause:

  • Count to five while breathing slowly to stop an emotional reaction.

• E — Evaluate:

  • Ask, Is this about me or the deadline?

  • Likely, they just need quick clarity.

• A — Adjust:

  • Remember — short messages aren’t always angry; they can be efficient.

• C — Communicate:

  • “Do you need it by noon or end of day?” — clarifies urgency.

• E — Empower:

  • “I’ll send the current version in 10 minutes with notes on what’s missing.” You take control of the next step.

2) The Harsh Comment in a Meeting

Scenario: A peer says, “This plan feels weak,” in front of everyone. You feel your chest tighten.

• P — Pause:

  • Take one slow breath to avoid reacting defensively.

• E — Evaluate:

  • Is this a personal jab or feedback on the work?

  • It’s usually about the project.

• A — Adjust:

  • See it as a chance to improve, not an attack on your ability.

• C — Communicate:

  • “Which part feels weak to you?” — moves it to specifics.

• E — Empower:

  • Decide your fix — swap weak sections, add data, restructure.

  • You control the change.

3) The Client Says “No” to Your Proposal

Scenario: You spend weeks on a proposal and the client politely declines.

• P — Pause:

  • Wait 30 minutes before replying so you’re calm.

• E — Evaluate:

  • Is this about you, or budget/timing/priorities?

  • Most “nos” aren’t personal.

• A — Adjust:

  • Treat it as useful info for next time, not a final verdict.

• C — Communicate:

  • “Thanks for letting me know — could you share the top one or two reasons it wasn’t a fit right now?”

• E — Empower:

  • Update your pitch checklist with what you learned.

4) The DM Back-and-Forth That’s Heating Up

Scenario: You and a coworker debate priorities over chat. The tone gets sharper.

• P — Pause:

  • Step away for two minutes before replying.

• E — Evaluate:

  • Is the real issue priorities or how you’re communicating?

• A — Adjust:

  • Shift from “winning” to finding a shared solution.

• C — Communicate:

  • “Looks like we’re talking past each other — can we jump on a 10-minute call to align?”

• E — Empower:

  • Agree on a rule, like “Changes after 3 pm move to the next day,” to prevent repeats.

The truth? A launch only works if you keep it simple, start testing early, and keep track of what’s actually happening.

Here are 2 quick real-life ways to use the “5 Quick Tips” from the 1-Page Launch Plan in your work—so you can move faster and smarter, starting now.

1) Start With Your Reason + Keep It Short

Scenario: You have 60 seconds in the team meeting to pitch your launch.

• Write one sentence that names the reason and the result, then one sentence for the next step.

• Say this:

  • “Reason: We’re doing this to cut reply time for support by 30%. Result: faster help, happier users. Next step: run a 2-week pilot with 20 tickets starting Monday.”

• Leading with purpose raises motivation; plain, concise wording improves understanding and recall.

2) Add Real Numbers + Check It Weekly

Scenario: You’re tracking a small pre-launch.

• Create a one-line metric and review it every Friday:

  • “Leads → Trials → Purchases.” Post the numbers in Slack with one sentence on what you’ll change next week.

• Say this:

  • “Week 1: 120 leads → 18 trials → 6 buys. Next week we’ll test a shorter landing page and a clearer price.”

• Monitoring progress often leads to better goal attainment; using numbers builds credibility and reduces guessing.

Dive deeper and get today’s PDF by going here: [Click here]

Here's how you can make it real today:

Step 1: Pick your focus

• Think about a recent time you took something personally — maybe a short message felt sharp, a meeting comment stung, or a “no” hit harder than expected.

• Choose one PEACE step (Pause, Evaluate, Adjust, Communicate, or Empower) that would have helped most in that moment. That’s your focus for today.

Step 2: Set your action cue

• Before the day starts, pick a specific moment when you’ll practice it — after a check-in, during lunch, or before your last meeting.

• Add a calendar alert or sticky note that says: “Use PEACE now.”

• Keep it where you’ll see it.

Step 3: Take one action that matches your focus

• If you chose Pause, count to five before replying to any tense or unclear message.

• If you chose Evaluate, ask yourself once today, “Is this really about me?” before reacting.

• If you chose Adjust, reframe one tense moment as neutral or curious instead of personal.

• If you chose Communicate, ask one clarifying question instead of assuming.

• If you chose Empower, take one step that’s fully in your control, even if it’s small.

Step 4: Notice what changed

• After you take action, ask:

  • Did this help me feel calmer?

  • Did the situation feel smaller or easier?

  • Would I do it the same way again?

Step 5: End your day with one line

• Before bed, write:

  • “Here’s what helped today: _____”

  • or “Next time this happens, I’ll try: _____”

AI Prompt: “Act as a workplace coach. Create a step-by-step plan for how I can apply the PEACE method (Pause, Evaluate, Adjust, Communicate, Empower) in one real situation today.

Details:

• Situation: [Describe the moment where I tend to take things personally, e.g., “When my manager sends a short Slack message” or “When a teammate questions my idea in a meeting”]

• My chosen PEACE focus for today: [Insert one — Pause, Evaluate, Adjust, Communicate, or Empower]

• Goal: [Insert your goal, e.g., “Stay calm before replying” or “Ask a clarifying question instead of assuming”]

Provide:

• A clear outline of how to prepare for the situation before it happens.

• Exact phrases or actions I can use in the moment.

• A short reflection step to do after the moment to help me learn from it.

• One simple tip to make it easier to repeat this successfully tomorrow.”

When you pause, you choose the moment instead of the moment choosing you.

Silence can be wise when nothing useful needs to be said.

Your worth does not change when someone disagrees.

Ask one clear question before you assume.

Take one step that is yours to take.

One sentence of learning at night makes tomorrow easier.

Until next time and with lots of love,

Justin

This Week’s Growth Recommendations

Book To Read:  

“Emotional First Aid” by Guy Winch (see it here)

TED Talk to Watch:

“What I Learned from 100 Days of Rejection" by Jia Jiang (see it here)

I've built and sold 4 companies—now I help others do the same.

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