6 feelings no one talks about—but we all have

What to do when your brain turns against you...

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Anxiety, shame, overwhelm.

Your feelings don’t disqualify you from showing up.

They’re signals, not stop signs.

But most people were never taught how to read them.

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Most people waste months thinking about what they could create and sell over and over.

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You don’t need to win the whole battle.

You just need to stop losing to your own thoughts.

Even one better question can change the day.

Today we are going to help leaders master this by using:

‘When You Feel…'. 

Let’s dive in!

Download This PDF + my Top 60+ Cheat Sheets At Bottom of Email

How to Handle This at Work

1. You missed a deadline and feel like blaming yourself.

Scenario: You missed a major deadline on a project and immediately spiral into self-blame. You think, “I always mess things up.”

  • Pause and name the mistake out loud.

    • “I missed the timeline because I didn’t ask for help early enough.”

  • Decide what part is your responsibility—and what’s not.

  • Share your learning, not your guilt.

  • Say:

    • “I should’ve flagged this earlier—now I know how to catch this next time. Here’s what I’m doing differently moving forward.”

  • It shifts the focus from shame to ownership, and from regret to a forward plan.

  • People respect learning. They don’t expect perfection.

2. You're overwhelmed by tasks and can’t even start.

Scenario: Your inbox is exploding. You’ve got three back-to-back meetings. Everything feels urgent—and you freeze.

  • Pick just one task with a deadline closest to now.

  • Say no or push back on what can wait.

  • Schedule a 10-minute walk or break—even if it feels “unproductive.”

  • Say:

    • “I’m focused on finishing [one priority] today. Can we push the rest to tomorrow or later this week?”

  • Clarity creates momentum.

  • When you let people know what you are doing, they feel safer even when you’re saying no.

3. You get left out of a meeting and feel not good enough.

Scenario: Your team had a strategy session, and no one invited you. You feel invisible and start doubting your value.

  • Write down 3 recent contributions you made that helped your team.

  • Reach out and ask about the meeting calmly.

  • Request to be included going forward, without sounding defensive.

  • Say:

    • “I noticed the team met about [topic]—I’d love to be part of those next time since it overlaps with what I’m working on.”

  • You’re standing up for yourself without blaming others.

  • You’re also showing initiative, which people remember.

4. You're dreading giving feedback to your boss.

Scenario: You’ve spotted something that’s not working, but you're afraid to bring it up—especially since it's about your manager’s process.

  • Write out what you want to say—then cut it in half.

  • Simpler is safer.

  • Focus on the impact, not the person.

  • Share one suggestion, not five.

  • Say:

    • “I noticed [example], and it seems like it’s slowing things down. I have one idea that might help—can I share it?”

  • Anxiety grows when things are vague.

  • Speaking the fear breaks the cycle—and offering a small solution shifts the tone from complaint to contribution.

Download this infographic at the end of this section

Most people are sitting on something that could sell. Not because they’re lazy. But because they think it has to be bigger, more polished, or perfect.

Truth is, the smallest part of your job—your notes, your process, your voice—might be exactly what someone else needs. And yes, you can earn from it.

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1. Smart Prompt Pack — Turn your work notes into a helpful tool

Scenario: You’re the go-to person at work for writing updates or client responses.

  • Copy 5 of your best responses into a doc.

  • Turn each into a fill-in-the-blank prompt.

  • Say:

    • “These prompts help you skip the blank page and sound clear every time.”

  • You’ve now created a product others will actually use.

2. Audio Mini-Series — Record what you already teach

Scenario: Teammates always ask how you prep for meetings or lead projects.

  • Try this: Record 3 voice notes on your phone. Add a 1-page summary PDF. Done.

  • Say:

    • “Here’s how I prep fast, speak up, and lead meetings without overthinking it.”

  • You’ve just built a mini audio product from what you already say out loud at work.

3. Launch it inside creatyl — Turn any of these into a paid product

Scenario: You’ve got a doc full of tips or a tracker you made for yourself.

  • Try this: Open creatyl, copy it in, add a short intro, pick a price, hit publish.

  • Say:

    • “This doesn’t need to be perfect. It just needs to help someone.”

  • This is the fastest way to stop sitting on your ideas and start earning from what you already know.

You just need to take what’s already in your hands—and use it in a new way.

See the full deep dive and download the free PDF guide. [Click here]

Want to learn more?

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📖 You’re Not Stuck
This one’s for anyone who knows they’re ready—but just hasn’t hit go yet. A short read with a powerful shift in thinking.

Here's how you can make it real today:

Step 1: Choose your emotion moment

  • Think about which emotion showed up recently—blame, stress, shame, fear, overload, or doubt.

  • Pick one lesson from the chart that fits what you’re feeling most today.

Step 2: Set a check-in cue

  • Before your day starts, choose a check-in time—maybe lunch or just after your first meeting.

  • Use a calendar alert or sticky note. Keep it visible. This will be your moment to pause and choose.

Step 3: Take one action that matches your lesson

  • If you picked “everything feels like too much,” write down 3 tasks and cross off 2.

  • If you feel anxious, move your body for 3 minutes or talk out loud to yourself.

  • If you feel stuck, ask one question that puts you back in charge (like: “What can I still say yes to today?”)

  • Keep the action small. Movement matters more than size.

Step 4: Notice what changed

  • After you take action, ask:

    • Did that help a little?

    • What shifted?

    • Would I try that again?

Step 5: End your day with one sentence

  • Before your day ends, write down one simple sentence:

    • “Here’s what helped today: _______”

    • or “Next time I feel this, I’ll try: _______”

AI Prompt: “Act as a daily support guide. Help me turn a difficult feeling into one small action I can take today.

  • Feeling I’m working with: [Insert feeling, e.g., “overwhelmed,” “anxious,” “not good enough”]

  • Work situation: [Insert what triggered it, e.g., “I froze in a meeting” or “I missed a deadline”]

  • What I want today: [Insert goal, e.g., “take one step,” “feel more steady,” “ask for help”]

Give me:

  • A quick insight about this feeling

  • One helpful thing I can do today

  • A phrase I can say if the feeling comes back

  • One reflection question to ask myself tonight

Keep it simple, useful, and real.”

The hardest part of a feeling is thinking it means something about you.

But feelings are just signals, not signs of failure.

They show up so you can listen, not so you can shut down.

You don’t need to fix the whole day—just respond to one thing with care.

That’s enough to shift everything that comes next.

Until next time and with lots of love,

Justin

This Week’s Growth Recommendations

Book To Read:  

“Emotional Intelligence: Why It Can Matter More Than IQ” by Daniel Goleman (see it here)

TED Talk to Watch:

“The Gift and Power of Emotional Courage" by Susan David, Ph.D (see it here)

I've built and sold 4 companies—now I help others do the same.

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