Hey Full Potential Zoners,
Stop guessing the future— build a plan that adapts to it.
You don’t need more hours.
You need clear choices you can defend when things change.
Most people dream about selling digital products.
This is how you actually build one.
In this free live online workshop, you’ll sit at your computer and create a real, ready-to-sell product—step by step, with me.
You’ll leave with:
A finished workbook, guide, or template
A sales page and checkout that works
A launch plan you can run today
Email + DM scripts that bring in sales automatically
Over 6,000 people have built theirs. Now it’s your turn.
Run this loop for 5 days. Plans tighten fast.
Read this twice: Strategy isn’t a document.
It is the discipline of choosing, then re-choosing.
Today we are going to help leaders master this by using:
‘Developing a Strategic Plan'.
Let’s dive in!
Download This PDF + my Top 90+ Cheat Sheets At Bottom of Email
How to Actually Use a Strategic Plan at Work
1. Your team keeps chasing new ideas every week
Scenario: You're in a fast-moving startup and every Monday, there's a new priority. No one is sure what actually matters long-term.
Start a 'No List':
Create a shared list of ideas you won’t pursue right now.
This is your strategic boundary line.
Just because it's a good idea doesn’t mean it fits your strategy.
What to say:
“This sounds exciting, but let’s check if it supports our 3-month goals. If not, I’ll add it to the ‘No for now’ list so we can stay focused.”
Ask every week:
“What’s one thing we’re doing that doesn’t move us closer to our goal?” Cut it ruthlessly.
2. Your boss wants quick results, but the strategy takes time
Scenario: You’re rolling out a new plan, but leadership is anxious about not seeing results right away.
Build a 'Progress Dashboard':
Create a simple visual tracker with early signs of progress (even if it’s just milestones hit or user feedback). Make success visible.
What to say:
“We’re still in the early phase, but here’s what we’ve already moved forward. Here’s what to expect next week. Want me to send you this update weekly?”
Always show movement. People need to see forward motion, even when outcomes take time.
3. Your team completed a project, but no one knows if it worked
Scenario: You finished something big—but there was no post-mortem. You’re not sure what to repeat or fix.
Run a “3x3 Review”: After every project, ask these 3 questions in a team call:
What went well?
What didn’t?
What would we do differently next time?
Keep it to 3 answers per question.
What to say:
“Before we jump to the next thing, let’s quickly go over what we learned. I’ll share mine first—then let’s go around the room.”
Write it up and save it. You’re building an internal playbook of what actually works.
Here's how you can make it real today:
Step 1: Choose your focus
Think back to one moment this week where things felt unclear, scattered, or reactive.
Now ask yourself:
What part of strategic planning would have helped most in that moment?
Step 2: Set your action cue
Pick one moment today where you’ll take action—before a meeting, during lunch, after a 1:1.
Add a sticky note, calendar ping, or quiet reminder to yourself:
“Make strategy real today.”
Keep it short. Keep it visible.
Step 3: Do one small move
Choose one clear action tied to your focus. Examples:
If you chose Vision: Write down or say, “Here’s the bigger goal behind this.”
If you chose Alignment: Ask, “How does this connect with what the rest of the team is doing?”
If you chose Priorities: Ask, “What’s the most important move we can make today?”
If you chose Measurement: Ask, “What would success look like by Friday?”
It takes 10 seconds to ask—but it can reshape the whole conversation.
Step 4: Watch what happens
After you take action, pause and ask:
Did things get clearer?
Did people respond differently?
Did it save time or make the next step easier?
Write down a quick sentence or make a mental note.
Step 5: End with one line
Before your day ends, write one of these:
“Strategy helped today because _____.”
Or: “Next time I’m stuck, I’ll ask _____ first.”
That’s how good strategy gets into your everyday thinking—one clear move at a time.
AI Prompt: “Act as my strategic planning coach for today. Help me turn one part of “Developing a Strategic Plan” into a simple, concrete move I can use at work.
My details:
Focus Area I Want Help With (pick one): [Vision / Alignment / Priorities / Measurement]
Today’s Work Context: [Brief description, e.g., “Busy day with back‑to‑back meetings,” “Planning next quarter,” “Project feels scattered”]
People Involved: [Who I’ll interact with, e.g., “my manager and project team,” “cross‑functional group,” “just me today”]
Main Result I Want by the End of Today: [e.g., “more clarity on direction,” “team on the same page,” “clear top 3 tasks,” “one metric to track”]
Using this information, provide:
A simple plan for my day with 3–5 clear steps to apply my focus area (Vision, Alignment, Priorities, or Measurement) in real situations.
One short question or sentence I can use in a meeting, in chat, or in an email that makes the strategy real.
One idea for a quick check‑in at the end of the day so I can see whether my action helped and what I should repeat tomorrow.
A short pep‑talk (3–4 lines) in a friendly tone to help me actually follow through, even if the day gets hectic.”
Great strategy looks boring from the outside.
It’s not big words or fancy charts.
It’s making the right decision five days in a row.
It’s repeating the goal until people say it without thinking.
It’s fixing what’s off—even when no one’s watching.
This is the work that actually moves things forward.
Until next time and with lots of love,
Justin
This Week’s Growth Recommendations
Book To Read:
“Measure What Matters” by John Doerr (see it here)
TED Talk to Watch:
“Before You Decide" by Matthew Confer (see it here)
📦 This isn’t just another course — it’s the full system I use to build and launch digital products fast - there is NO easier way to do this.
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